The first months of COVID triggered the art world to rethink how we experience it. To us, it was an incredible moment to lean into how people should really experience art. The art world becomes so burdened with it’s own history of the white box and the perceived perception of the ‘way art should be viewed’ that it loses out on the magic and storytelling that we all crave right now. Our culture is evolving at a rapid pace. We are exposed to more images than ever before.

Dylan woke up with this dream of these paintings on easels dotting a rolling field. They were stilts for the paintings. Art existing on its own, in a space not about consumerism, but about storytelling. We commissioned Katherine Strause to go in deep with us, making a body of work that would work within this context. The results became a temporary exhibition that wasn’t about pushing masses through it, but about capturing an idea where the way one views the works evokes the spirit painted within the works.

Filming the installation allowed the show to be a storytelling device and broadcast widely. The show sold out without one collector walking through it.

Working with the amazing filmography team from Fortune Horse, we made a series of videos and photos of the installation. These were shared out with the public on a micro-site and directly to our client list.

Exhibition Video

Interview with Katherine Strause

Collector Focus:

One of the strangest things for artists is working so hard and intimately with work. Then one day it is boxed up, placed in a gallery where they can see it, and then it is sold and largely unseen again. We like to show how our collector’s live with their work. How differently their experiences can be.

Here is a lovely comparison to see two different works from FIELD in their new homes.