Superfine Sweet Shoppe
When we first presented this concept to our clients we called it ‘Tokyo Drift’. It was about the culmination of light, big city edge, and indulgence. The design began with the color Marigold and a light installation. This magical jewel box leans on pattern play and the real belief in all or nothing.
We created Eat Your Heart Out to articulate, in video form, the tragic and hedonistic fantasy we saw playing out in the space.
