taste buttressed by knowledge
Superfine Sweets
“We called it ‘Tokyo Drift’—a jewel box of marigold glow and sugar rush. Built for indulgence, lit like a fantasy, filmed like a dream.”
indulgence is an art form
What We Did
KIN led the art direction and experiential design for Superfine Sweet Shoppe, shaping it into an urban icon disguised a dessert. From the saturated lighting palette to the cinematic campaign film Eat Your Heart Out, every detail was treated like a sensorial hit: bold, excessive, and irresistible.
Why It Matters
Superfine isn’t just a sweet shop—it’s proof that retail can feel like art. it redefined a community corner into a luminous stage set, blurring food, fashion, and fantasy. For Bentonville, it became not just a destination, but an experience—a cultural spark tucked inside a sugar rush.